Members of the Authority Address Internet Sales of Alcoholic Beverages

At the April 9, 2012 Full Board meeting, the Members of the Authority issued a declaratory ruling regarding the involvement of licensees, internet technology companies and third party advertisers in online sales of alcoholic beverages. This declaratory ruling provides guidance to licensees with respect to whether such relationships violate the Alcoholic Beverage Control Law. In addition, based on information obtained while this matter was being considered, the Members of the Authority also issued an advisory providing guidance to manufacturers, wholesalers and importers with respect to their ability to sell wines featuring the same brand, trade name and vintage with or without the addition of a sticker featuring the wording “Direct,” “Reserve,” or any similar wording. The declaratory ruling and advisory are available on the Authority’s website. Chairman Rosen also announced that the Authority will be hosting meetings with industry members to further examine the issues involved with internet sales of alcoholic beverages.

Advisory 2013-3 - Brand Labeling

2013-01006A Internet Advertising Platform



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